Increased turnover goes hand in hand with an increase in recruitment costs. Lacking support for employees after re-entry leads to lowered satisfaction, productivity decreases, absence from work increases and there is a risk of losing these employees over the course of a few months after re-entry. Additionally, organizations can strengthen their employer brand and unlock new talent pools through family-friendly policies. Since at least the entry of Generation Y into the workforce, this issue has been gaining in relevance.
So, how to strengthen employees’ ties to the organization? How to succeed in providing integrated support for parents that not only reduces stress but also conveys a sense of belonging?